Take-Two boss credits "three-part strategy" for avoiding mass layoffs this year
Strauss Zelnick, boss of GTA publisher Take-Two, has credited the company’s “three-part strategy” as the reason it has managed to avoid mass layoffs this year.
As we have reported numerous times over the past several months, the video game industry has seen layoffs after layoffs this year. This has resulted in studios being closed, such as Saints Row developer Volition. Others, such as Epic, have seen their numbers significantly reduced.
According to Zelnick, Take-Two has managed to avoid such consequences thanks to moderate investments and a focus on efficiency over recent years.
Speaking with Eurogamer’s sister site GamesIndustry.biz, Zelnick said he believes many other studios and companies “overbuilt during the enthusiasm of the pandemic”. As a result, they are now in the process of “rationaling”, as the industry comes back down from 2020/2021’s boom.
