PUBG is called PUBG: Battlegrounds now, I guess

PlayerUnknown’s Battlegrounds is a bit of a mouthful, but at least the game has a handy acronym of PUBG to make things a bit simpler. What’s that, they’ve tacked an extra bit onto the end? Oh.

It appears that Krafton has re-branded PUBG to PUBG: Battlegrounds – with the new name now appearing on the game’s social media feeds and Steam (via PC Gamer). That’s right, it’s now PlayerUnknown’s Battlegrounds: Battlegrounds.

This apparently happened sometime in July, and appears to have something to do with Krafton’s plans to create a PUBG universe.

“Krafton is actively expanding the PUBG brand through a variety of new experiences set in its universe,” the company told PC Gamer. “Rebranding PlayerUnknown’s Battlegrounds to PUBG: Battlegrounds is the first step in us realising this vision. Additional titles in the franchise will carry the PUBG name, as you see with our upcoming game, PUBG: New State.”